About Equity
Investing should feel clear, not clever
Equity started with a simple frustration: most investment apps either hide the details or drown you in them. We set out to build one that shows you exactly what is happening to your money, in plain words, and then gets out of the way.
One account for the ways people actually grow money
Some people want a fixed plan they can set and forget. Others want to own a piece of a building and collect rent. Many want both, plus a place to save for something specific.
Equity brings plans, fractional property, savings goals and live markets into one wallet, so moving money between them takes seconds and your whole picture lives on one screen.
What we believe
Four promises we hold ourselves to
Show the numbers
Every fee, term and risk is on the page before you invest. If we can't explain it simply, we don't offer it.
Protect people first
Two-step sign-in, identity checks and an audit trail on every staff action. Your money only moves when you say so.
Think in years
We build for steady, long-term growth, not for the thrill of the next trade. Calm beats clever.
Real people, real answers
When something goes wrong you'll reach a person who can fix it, not a loop of automated replies.
Transparency
How Equity makes money
You should always know how a financial company earns its living. Here's ours.
Plan fees
A small management fee is built into each plan's stated return. What you see is what you get.
Property management
A share of rental income covers maintenance, letting and insurance for each building.
Never from your balance
We don't charge to hold money, and we never lend out your cash.
Ready to see it for yourself?
Open a free account in about two minutes.